health supplements E-commerce website
about
UESUPPS (Ultra Energy Supplements) is an international premium dietary supplements brand with over 15 years of experience. The company is headquartered in Dubai, while its products are manufactured in Europe and the United States.
Our task was to design a clean, trustworthy e-commerce website for a premium audience, featuring three product lines: Women, Men, and Gold.
challenge
The brand did not have an e-commerce website. Although its products were positioned in the premium segment, the purchasing experience did not reflect the same level of quality. The challenge was to create an online store that conveyed a sense of purity, trust, and luxury while avoiding the look and feel of a typical pharmacy website
solution
I designed a minimalist e-commerce platform with clear product categorization, transparent ingredient information, and a calm, refined visual style that emphasizes the brand’s quality and science-backed approach
process
01
research
competitor analysis, target audience interviews, brand positioning audit
02
information architecture
product hierarchy, navigation structure, catalog architecture
03
ux/ui design
wireframes, visual concept, UI Kit
04
testing & handoff
usability testing, developer handoff specifications, launch support
key screens
checkout flow, product catalog, product page
result
4,2%
purchase conversion rate (industry average: 2.5%)
1.40 sec
average time to checkout
32%
bounce rate (was 58% on the previous landing page)
1
support requests related to navigation after launch