landing page for online fitness and nutrition courses
role
product designer
e-commerce
ux/ui
figma
tilda
about
Developed a high-converting landing page for an online fitness and nutrition course platform. The goal was to create a bold, energetic design that communicates the platform’s expertise and converts cold traffic into leads
2 weeks
landing page + responsive design
Tilda Zero Block
Challenge
The platform was already driving traffic to an outdated landing page with a low conversion rate. The design failed to reflect the expertise of the instructors and did not build trust with a cold audience
goal
Designed a landing page that communicates the course's value within the first five seconds, addresses key objections, and guides users toward the primary goal—submitting a lead form
process
01
Target audience and competitor analysis – studied competing platforms and identified trust patterns for women aged 25–40
02
Structure and wireframes – created a landing page with 7 key sections: hero, problem, program, instructors, testimonials, pricing, and FAQ
03
Visual design – created a bold green-and-orange color palette, sporty typography, and incorporated authentic workout photos and videos
key screens
course catalog
FAQ and lead form
hero section
result
+40%
lead conversion rate
7
content sections
65%
mobile traffic
The landing page was launched on Tilda with a fully responsive mobile layout. A clean, energetic visual style without unnecessary clutter helps users immediately understand where to look and what action to take
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