MegaText

редизайн сайта бюро переводов

роль

product designer

сайт

https://megatext.ru/

e-commerce

product

ux/ui

figma

about project

Megatext is a leading Russian provider of linguistic services, operating since 2005. A full redesign of the corporate website, which had become outdated over ten years and no longer matched the company's positioning as an "Express" service

2 weeks

website

problem

Overloaded forms. A long user journey. The value proposition was diluted. The homepage didn't work for B2B clients, even though that was the core business. Contextual advertising wasn't converting due to poor implementation.

Перегруженные формы. Длинный пользовательский путь. Ценностное предложение размыто. Главная страница не работала для B2B-клиентов, хотя
это основное направление. Контекстная реклама не давала конверсий
из-за некорректной реализации

goal

A dual-path architecture - separate journeys for B2B and B2C. A complete UI kit and technical guidelines for development. Streamlined forms and a clear user path from landing page to submission

Двухконтурная архитектура - раздельные пути для B2B и B2C. Полный UI Kit
и технические гайды
для разработки. Упрощённые формы

и прозрачный путь пользователя
от лендинга до заявки